How I Boosted Shopee Ads ROAS by 162% Through Smarter Segmentation & Intent-Based Scaling
When I joined Nana Trend Lestari, one of the first problems I noticed was simple but critical: Shopee Ads were spending money—but not spending smart.The brand ran ads without segmenting intent, product roles, or funnel layers. All products were treated the same, and the algorithm had no clear direction on what to scale. The result?ROAS […]
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How I Hit 13× ROAS with Meta CPAS — A Shopee Conversion Case Study
Optimizing catalog sync, dynamic retargeting, and testing to turn ad spend into real sales. When we first looked at the campaign data for PT Nana Trend Lestari, the problem was clear: we had traffic and product interest, but not the efficient bridge to Shopee purchases. Meta CPAS (collaborative ads) promised a direct path — dynamic […]
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How TikTok GMV Max Went From Zero to 32× ROI — A Small Spend, Big Learning Win
TikTok GMV Max case study: catalog activation, the learning curve, and how algorithmic learning converted silence into sales. When we first flipped on TikTok GMV Max for a fashion catalog at PT Nana Trend Lestari, the first month felt… quiet. The campaign spent Rp 37,869 and returned 0 orders — a tough placebo moment any […]
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How I Scaled Shopee Sales +684% in Five Months — A Practical E-Commerce Growth Story
When I joined PT Nana Trend Lestari in April 2025, the store had potential, but the growth was slow. The brand sold adorable kidswear with strong market demand — yet the numbers didn’t reflect that. Sales were stuck at Rp 16,679,637 per month, and there was no clear engine driving predictable growth. So I set […]
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How One Simple Visual Upgrade Turned a Quiet Product Into a High-Performing Bestseller
A behind-the-scenes story of transforming product photos into conversion machines. A real case study of how product visuals helped scale revenue from Rp 16M → Rp 117M. When I joined PT Nana Trend Lestari earlier this year, one thing became clear:we didn’t have a product problem — we had a visual communication problem. The brand […]
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