When I joined PT Nana Trend Lestari earlier this year, one thing became clear:
we didn’t have a product problem — we had a visual communication problem.
The brand sold adorable kidswear, but the original photos didn’t reflect any of that charm. One product in particular — a dinosaur-themed shirt-and-shorts set — showed me exactly how much potential we were leaving on the table.
The before photo was a simple flat lay on a plain grey background. Clean, yes. Helpful, maybe.
But high-converting? Not even close.
And in e-commerce, especially in categories like kidswear where parents make emotional decisions, visuals matter more than anything else you put into your feed or ads.
That’s when the Product Visual Enhancement Project began.
Parents scroll fast. Marketplaces are noisy. Every second counts.
The original image struggled because:
It lacked warmth and emotional appeal
It didn’t show real fit on a model
It didn’t reflect the playful identity of the product
It blended in with hundreds of similar listings
It didn’t communicate quality or comfort
The product was great — the visual wasn’t selling it.
To fix this, I rebuilt the visual concept from scratch.
The goal:
Make the product feel alive, fun, and instantly relatable to parents.
So we upgraded the visuals to:
Feature a real child model for emotional authenticity
Use a thematic dinosaur backdrop that matched the clothing design
Add soft, warm, catalog-style lighting
Keep color accuracy and product detail consistent
Create an overall narrative that felt joyful, imaginative, and premium
The result was a photo that didn’t just show an outfit —
it told a childhood story.
And once that story reached the marketplace, everything changed.
After updating visuals across the listings and ads, results became visible almost instantly.
Here are the real numbers:
Visitors: 9,720
Conversions: 134
Sales: Rp 16,679,637
Visitors: 143,598
Conversions: 989
Sales: Rp 117,517,273
Sales increased by +604%
Conversions grew by +638%
Visitor traffic skyrocketed by +1,377%
Conversion rate improved from 1.4% → 1.88%
Retention rate increased from 2.74% → 6.83%
These improvements weren’t just from ads —
the upgraded visuals played a direct role in helping the product stand out, convert better, and earn customer trust faster.
And yes — our ROAS across marketplaces increased as well.
A flat-lay shows what a product is.
A lifestyle visual shows why it matters.
With kidswear, emotion drives purchasing more than price or features.
Once the visual connected emotionally, everything else followed:
Higher CTR → more parents noticed the listing
Better product perception → higher ATC rate
Stronger trust → better CVR
Positive feedback loop in ads → improved ROAS
This wasn’t just an aesthetic improvement —
it was a performance strategy.
This project proved something I’ve believed for years:
In e-commerce, your visuals are your strongest marketing lever.
Fix the visuals, and everything else gets easier.
The visual enhancement not only amplified brand perception but also directly contributed to triple–digit growth in conversions and revenue.
Objective:
Key Actions:
Results:
